SM MEGAMALL INTRODUCES MORE “FIRST IN PH” BRANDS THIS 2026

    SM MEGAMALL INTRODUCES MORE “FIRST IN PH” BRANDS THIS 2026

 

More brands, more firsts, more reasons to be at SM Megamall

 

 

MANILA, Philippines, 2 March 2026 - 2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro.

 

Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place.

 

“As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said.

 

Coming Soon: First-in-PH Brands You’ll Want to Line Up For

 

Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall.

 

 

From South Korea, Super Matcha (Ground Level, Mega Fashion Hall) is set to open in March 2026, introducing its cult-favorite premium, sugar-free matcha blends. Known for its clean flavors and minimalist aesthetic, it’s the go-to for Seoul’s wellness-loving crowd.

 

 

Also arriving in March is Mo-Mo Paradise (3rd Level, Mega Fashion Hall), the gold standard for shabu-shabu and sukiyaki. With its signature broths and expertly sliced meats, it promises an authentic Japanese hotpot experience perfect for gatherings.

 

 

In May 2026, Hong Kong’s famous Cheung Hing Kee (Ground Level, Mega A) will bring its legendary pan-fried buns to Manila—introducing food lovers to the art of Sheng Jian Bao, known for its crispy bottoms and juicy fillings.

 

Now Open: Your Next Obsession Is Here

 

The global lineup doesn’t stop there. Several new brands have already opened their doors—drawing foodies, collectors, and style enthusiasts alike.

 

Korea’s leading salad brand Salady (Level 5, Mega Fashion Hall) has officially landed, serving its signature crunchy bowls and flavor-packed sauces that have dominated South Korea’s fast-casual scene.

 

 

Hong Kong’s iconic Mak's Noodle (Ground Level, Mega Fashion Hall) is now delighting diners with its world-famous wonton noodles—bringing comfort and heritage flavors to Ortigas.

 

Retail therapy is getting an upgrade too. Global collectible phenomenon POP MART and Malaysian fashion label Christy Ng, both located at Level 2, Mega Fashion Hall, have opened their first-in-the-Philippines stores—making SM Megamall a must-visit destination for collectors and style seekers.

 

In 2026, SM Megamall isn’t just adding stores. It’s curating experiences—bringing the world closer, one brand at a time at your most loved mall, SM.

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About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

 Thank you for taking time to read.

📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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TRABAHO O NEGOSYO LAUNCHES at SM MOA

    TRABAHO O NEGOSYO LAUNCHES at SM MOA

What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.

Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success. 

“MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura

 

At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors including BPO and IT, manufacturing, construction, real estate, healthcare and medical services, retail, financial services, tourism, hotels and restaurants, and the academe. Just steps away, aspiring entrepreneurs received practical mentoring on how to turn business ideas, side hustles, and small enterprises into sustainable ventures—demonstrating how trabaho and negosyo can grow side by side.

With SM Job Fairs providing the platform and reach, employment opportunities were brought closer to communities—making job access more immediate, practical, and inclusive. Meanwhile, SM for MSMEs highlighted the vital role of micro, small, and medium enterprises not only as businesses, but as job generators and engines of inclusive growth. While many participants were hired on the spot, others left inspired to build enterprises that could create jobs for others.

“Nakakatuwa po, ang bilis. In-expect ko po babalik pa ako. Masaya po ako, hindi na ako tambay! Sa tingin ko po mago-grow po ako sa bago kong work.” - MA. FLOREBEL QUILILAN, Hired on the Spot by Hi Precision

 

To further streamline the journey from application to employment, SM Government Service Express enabled participants to process key requirements on-site. Participating agencies included the National Bureau of Investigation (NBI), Social Security System (SSS), Bureau of Internal Revenue (BIR), Philippine Health Insurance Corp. (Philhealth), and the Pag-IBIG Fund—making essential services more accessible in one convenient location.

“Maganda po na nandito sa ganitong event, kasi we’re not just hiring, but we’re also on the lookout for opportunities for our business with the other businesses here, para po to compliment each other.”- MELODY ADVIENTO of Clinica Manila

 

 

Trabaho at Negosyo tells a bigger story—today’s job seeker can become tomorrow’s employer. By combining job matching, MSME mentoring, and government services in one space, the initiative reflects a forward-thinking approach to workforce development where employment and entrepreneurship reinforce each other.

Through collaborations like this, SM Supermalls continues to strengthen its commitment to empowering Filipinos—championing both livelihoods and local enterprises, and proving that when trabaho and negosyo move together, communities move forward.

 

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About SM Supermalls – Jobs and MSMEs

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME and job fair experience by creating opportunities that are relevant, inclusive, and built around what Filipinos need most. As the country’s most preferred and loved retail destination, SM Supermalls brings employment and entrepreneurship closer to communities through accessible job fairs and MSME-focused platforms that connect job seekers to employers and empower local businesses through market access, mentorship, and growth-enabling opportunities.

To learn more, visit msme.smsupermalls.com or email customercare@smsupermalls.com.

Thank you for taking time to read.

📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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    ALL FOR REAL: Best New Finds in Metro Manila with SM Supermalls

In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.

Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.

But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!

Looking for REAL-axation?
Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation.

●     Nuat Thai
When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself.

Treat Yo’ Self For Real!
Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real?

●     Chagee
A first in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into.

●     Tianlala
For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling.

BFR—Be. For. Real. You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.

 
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

 

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About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Thank you for taking time to read.

📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs

    Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs

 

To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.

 

Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu. 

 

“The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.”

 

 

Maximizing space makes room for energy efficiency

 

SM currently utilizes 65 hectares of space for its rooftop solar panels—which is almost as big as the entire SM Mall of Asia complex, but has also applied innovative ways to maximize mall space for energy efficiency.

SM Group now generates the largest capacity of clean energy among property developers in the Philippines

 

Across the SM Mall of Asia's MOA Sky, solar panels have been seamlessly integrated into the walkway that wraps around the property—doubling as overhead covering for mallgoers strolling and enjoying leisurely walks.

 

 

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month.

 

Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments.

 

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time.

 

 

"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.

 

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About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

 

About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

Thank you for taking time to read.

📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

    Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

 

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

 

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu!

 

 

STEP 1:  Stylemaxxing – Get in your best fit

It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?

 

 

 

Anothersole

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum.

 

 

Charles & Keith

Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out.

 

 

Victoria’s Secret

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.

 

 

STEP 2: Looksmaxxing – Look good, feel sexier
Looking good is not enough! To feel better, you gotta be healthier.

 

 

 

 

 

Bath & Body Works

Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing.

 

 

STEP 3: Foodmaxxing – Taste only what’s best!
Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food!

 

Mr. & Mrs. Thai

Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.

 

Wolfgang’s Steakhouse Grill

Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.

 

 

Yakiniku Like

For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new, Yakiniku Like is here to deliver Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew.

 

Mallmaxxed so hard, you’re sure to come back for more! That’s SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

 
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

 

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About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Thank you for taking time to read.

📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

    SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs

 

SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu

SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend.

From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts.

As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. Today, this ecosystem spans 24 malls with dedicated running paths, supports 45 active running clubs, and has mounted 55 running events to date, reinforcing SM Supermalls’ position as a leading platform for the country’s growing running community.

 

SM2SM Run energizes Cebu’s running community

In Cebu, the SM2SM Run 2026 gathered 15,500 runners for its 14th year, marking historic highs for the event and reinforcing its place as one of the region’s biggest running events. Women made up 40% of participants, a record share that reflects the growing participation of women in the country’s running community.

 

The race connected two iconic landmarks, starting at SM Seaside City Cebu and finishing at SM City Cebu, turning the city into a high energy celebration of fitness and community.

 

The excitement extended beyond the finish line when one lucky participant won the grand raffle prize, a BYD Shark 6. The prize also reflects the growing shift toward electric mobility in the Philippines. Across more than 90 malls nationwide, SM Supermalls has built one of the country’s largest electric vehicle charging networks, allowing guests to conveniently charge their vehicles for free during mall hours while they dine, shop, or spend time with family. Through this integrated network, SM actively promotes the shift to cleaner mobility by making EV adoption more practical, accessible, and part of everyday consumer behavior.

The grand raffle winner, Desiree Villadolid, enjoyed a moment that perfectly matched the scale and excitement of the maxed-out SM2SM Run, adding another memorable highlight to race day.

Women’s Run celebrates strength and community

Meanwhile at SM Mall of Asia, 16,500 runners joined the 2026 Filipina CEO Circle (FCC) Women’s Run PH in celebration of International Women’s Day and Women’s Month. Of the total participants, 90% were women runners, highlighting the strong and growing movement of women embracing running as a lifestyle.

Now on its third year with FCC as title sponsor and SM Supermalls as co presenter, the run continues to grow as a national platform that promotes women’s health, empowerment, and community through running.

Thousands of women ran along the scenic seaside roads of SM Mall of Asia under the theme Strength, Grace, and Honor, creating an inspiring atmosphere of encouragement and shared achievement.

 

SM Active Hub anchors running communities

Supporting these growing events is SM Active Hub, the sports and wellness platform of SM Supermalls that builds active communities across its malls.

From everyday training routes to major race weekends, SM Supermalls continues to create spaces where runners can move, connect, and experience life to the max.

Your most loved mall, SM Supermalls. Where lifestyle, community, and maxed out experiences come together. All for you.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.

Thank you for taking time to read.

📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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DTI and SM Supermalls Strengthen Partnership to Help MSMEs Scale

    

DTI and SM Supermalls Strengthen Partnership to Help MSMEs Scale

 

“Apatnapu’t dalawa kaming kababaihan sa aming barangay na dati ay walang hanapbuhay. Sa tulong ng aming kooperatiba at ng DTI, nagkaroon kami ng pagkakataong kumita. Lalo na kapag nandito kami sa SM Supermalls—mas dumadami ang aming bulk orders.”
— Elsie Balidiong, Salngan Livelihood Multi-Purpose Cooperative, Oton, Iloilo

 

 

 

 

MANILA, Philippines, 23th February 2026  - The 2026 DTI–Bagong Pilipinas National Trade Fair concluded at SM Megamall after five days of showcasing Filipino enterprise, creativity, and resilience—bringing together MSMEs, institutional buyers, and consumers in a highly accessible, high-engagement setting that turned commerce into a shared public experience.

 

DTI Secretary Ma. Cristina Roque and DTI Assistant Secretary Nylah Bautista together with Embassy Officials and stakeholders mark the opening of the DTI Bagong Pilipinas National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public (Right photo)

 

DTI Key Officials mark the opening of the National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public.

 

 

 

Held from February 18–22, 2026 at Megatrade Halls 1–3, the fair featured locally made food, fashion, home, and lifestyle products, business-matching opportunities, and curated exhibits highlighting sustainable production and elevated Filipino design. These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale.

SM executives (L-R) Mr. Royston Cabunag, AVP for SM Communities Program, Ms. Liza Silerio, VP for Corporate Compliance Group, Ms. Pats Dy, SAVP for SM Communities Marketing try on hand-embroidered, fashion-forward pieces by an indigenous artisan from Abra—bringing stories from the mountains to the heart of the city. Through DTI and SM, indigenous MSMEs gain wider market access, celebrating culture, craftsmanship, and inclusive growth in one shared space.

 

 

 

 

 

 

"It's rare to find a place where you can get the chance to buy the best of the Philippines, and it's good that it's in a very accessible location."

-Ezekiel Rosales and Michelle Milla - Trade Fair Customers (Left photo)

 

 

 

 

"Nakakatuwa po na naipapakita namin ang aming mga gawa sa ibang lugar. Kasabay po noon ay kumikita pa kami."

- Jezriff Anni - Zambulu Artworks (Right photo)

 

 

 

"Ang galing po kasi noon, doon lang kami sa bayan namin sa Aklan nakakapagbenta. Ngayon po, two years na kami nakakasali sa trade fairs and lumawak na po ang market namin. May mga orders na po kami galing sa ibang lugar."

-Jezethel Bandiola - Bandiola's Piña Weaving

(Left photo)

 

 

The staging of the National Trade Fair at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs—giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers.

“Our partnership with SM goes beyond providing space—it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets, and Kultura, MSMEs are given real market access, visibility, and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize, and contribute meaningfully to inclusive national development,” said Cris Roque, Secretary, Department of Trade and Industry

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries.

 

 

 

The National Trade Fair fostered a powerful sense of shared purpose where commerce, culture, and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential, and deeply connected to the people it serves.

 

As demonstrated by the 2026 DTI–Bagong Pilipinas National Trade Fair, SM Supermalls continues to deliver on its commitment on Max Out Experiences, living out its promise of “All for You.” As your most loved mall, SM Supermalls transforms its spaces into dynamic platforms for entrepreneurship, cultural celebration, and meaningful public engagement going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.

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About SM Supermalls – MSMEs 

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME experience by creating opportunities that are relevant, inclusive, and built around what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving distinct business tribes through market access, visibility, mentorship, and platforms for sustainable growth. By connecting communities, showcasing homegrown talent, and enabling innovation, SM helps MSMEs grow in ways that are personal, purposeful, and impactful. To be part of this journey, visit msme.smsupermalls.com or email customercare@smsupermalls.com.

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